About Us

HEEEEEEY YOU RAD PEOPLE

JIM MORRISON REALLY STARTED IT WHEN HE SAID, “WHERE’S YOUR WILL TO BE WEIRD” AND THEN KURT COBAIN NAILED IT WHEN HE SANG “COME AS YOU ARE” AND NOW WE WANT TO IMMORTALIZE THAT VIBE INTO THE FASHION WORLD. OBVIOUSLY OUR ROOTS ARE ROCK AND ROLL, THE PASSION OF THE GRUNGE AND THE STREET HYPE OF ALWAYS BEING AMPED TO ROCK IT “ CAN’T STEAL OUR VIBE”. FROM THIS CAME OUR MISSION, AND IT’S A PERSONAL ONE TO BREAK SOME RULES, BLENDING FROM ARTSY TO BOHO TO BIKER TO SURFER TO SKATER TO GLAM ROCK AND ALWAYS PUTTING AN OUTFIT TOGETHER THAT DOESN’T ONLY BEND THE TRENDS – SETS THEM!

MENTAL MINDS CO CATERS TO ALL TRENDSETTER’S SEEKING A FASHION EXPERIENCE THAT WILL DEFINES ONES INDIVIDUALITY, GIVING A CONFIDENCE TO ALWAYS ROCK THE SCENE – KILLING IT. WE WILL DELIVER A GROOVE THAT IS STYLISH, TIMELESS, UNIQUE AND EFFORTLESS IN IT’S COOLNESS BY A CAREFUL SELECTION OF EACH PIECE IN LIMITED NUMBERS. OUR THREADS WILL BE OF THAT - “I HAVE TO HAVE” VARIETY. NOT A NEED, NOT A WANT BUT SIMPLY PUT - “A FUCKING LIFESTYLE CHOICE”.